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Intelligent Content - January 29, 2009 |
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7:30 to 8:30 |
Registration and Breakfast |
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8:30 to 9:00 |
Welcome: Ann Rockley |
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9:00 to 10:15 |
Keynote: Salim Ismail Intelligent Content Confabb |
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10:15 to 10:30 |
Coffee Break |
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10:30 to 11:45 |
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11-45 to 1:15 pm - Lunch |
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Track 1 |
Track 2 |
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1:15 to 2:05 |
Multi-purpose Content Reuse in a McDonald's Restaurant Steve Lange McDonald's |
1:15 to 2:05 |
Development of Custom Vocabularies and Subject Metadata to Deliver Personalized Content Derek Olson and Michael Lauruhn Foraker Design and Taxonomy Strategies LLC |
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2:15 to 3:05 |
Thirst for information Natasja Paulssen Ordina |
2:15 to 3:05 |
Unleashing the Power of Search for Your Online Content Robert Lee Symantec Corp. |
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3:05 to 3:30 pm - Coffee Break |
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3:30 to 4:20 |
Marketing Transformed: From Traditional Static Content to Dynamic Messaging Rhonda Medefesser Nortel |
3:30 to 4:20 |
Guiding content interoperability standards instead of content structure standards Mira Bossowska and Wendy Lewis Cengage Learning |
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4:30 to 5:30 |
Panel - Intelligent Publishing
Traditional publishing is often crafted for a single channel. In recent years multichannel publishing has become more prevalent, and now the technology has matured enough to facilitate sophisticated personalization. This panel explores intelligent publishing today and into the future.
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5:30 to 6:30 |
Reception and after dinner activity |
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Intelligent Content - January 30, 2009 |
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7:30 to 9:00 |
Registration and Breakfast |
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9:00 to 10:15 |
Keynote: Bob Boiko Where are the Smarts in Information Management? Metatorial Services |
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10:15 to 10:30 |
Coffee Break |
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10:30 to 11:45 |
Featured Speaker: Joe Gollner Content Fusion: There's a Piece of Data Lodged in my Document Stilo International |
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11-45 to 1:15 pm - Lunch |
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Track 1 |
Track 2 |
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1:15 to 2:05 |
Google, The Publisher - What are the consequences? Stephen E. Arnold Arnold IT |
1:15 to 2:05 |
Hybrid Content Strategies (Increasing trust in your online content by inviting other people to write it) Kelley Myers Microsoft Advertiser and Publisher Solutions Group |
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2:15 to 3:05 |
Manging your Content Management Project Anthony Allen American Society for Training and Development |
2:15 to 3:05 |
Use of Content Management for Mayo Clinic's Policies, Procedures, and Processes Lisa Armstrong Mayo Clinic |
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3:05 to 3:30 pm - Coffee Break |
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3:30 to 4:20 |
A Practical Guide to Delivering Personalized Marketing Content James D. Michelson JFM Concepts |
3:30 to 4:20 |
DITA for the Enterprise Steve Manning The Rockley Group |
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4:30 to 5:30 |
Closing Panel - Experts
Our experts are here to answer your questions. Bring you questions to this dynamite panel of experts.
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The Rockley Group is a content management consultancy with an international reputation for developing effective content management strategies. We help our clients analyze requirements, build a business case, select the right technologies, develop effective information architecture and empower their staff to successfully adopt content management.