This session is designed to give those responsible for delivering and maintaining web content a look at the best approaches to create and serve relevant and personal content to visitors derived from any channel. Virtually any media (including TV, radio, billboards, magazine ads and more) can be used to drive web traffic to a site that captures both demographic and psychographic information to generate a profile or persona that delivers the right message, to the right customer, at the right time, on the right channel.
Discover how savvy marketers are using the latest tactics to coordinate cross media campaigns, track results, and generate follow up communications without needing support across multiple departments or firms.
The speaker will present a practical guide to delivering personalized content across various marketing channels.
The topics to be covered in this session include:
James Michelson is an honor graduate of George Washington University with more than 15 years executive marketing and sales experience. He has a Masters degree in Business Administration from Jacksonville University. James has held key positions for both Fortune 15 and small firms in technology, industrial, retail, and finance industries. He creates programs that improve response, serve variable content, and drive sales. James is also an adjunct professor of business, teaching students how to create enterprise level marketing and sales campaigns in practical ways. He is a principal at JFM Concepts, providers of the VDP CompleteŽ marketing system.