Personalization is the tailoring of content or a user experience based on personal details or characteristics. Personalization requires metadata that describes the content as well as metadata that describes the subscriber or end user so that these can be matched. This session will discuss audience vocabularies that are commonly used on commercial websites and provides a detailed case study about a specialized health website (breastcancer.org).
Derek serves as strategic lead on key Foraker projects — particularly those that involve custom search technology, content tagging, and content management. Derek has been with Foraker for 10 years, and his industry experience also includes ethnographic research, usability testing, and championing the business case for accessible, semantic content. Derek graduated cum laude with a B.S. in Psychology from the University of Oregon (1995). Derek is a member of the Phi Beta Kappa Society for academic honors.
Mr. Lauruhn is a librarian who has worked at Internet companies since receiving his Masters of Library Science in 2000. As part of a new generation of information professionals, he has worked to apply library, information and computer science to the new challenges of distributed heterogeneous content and the World Wide Web. He has worked on many projects to integrate metadata into the content management workflow.