ASTD had done a lot of customer needs analysis to determine what they wanted from ASTD. One requirement was faster, more personalized access to content. To meet this need ASTD needed a new content management strategy and associated technology. This session provides insight into how to approach a project of this type and how to drastically increase your chances of success!
The American Society for Training and Development (ASTD), is a publisher of research, books, magazines, and newsletters for workplace learning and performance professionals. This session provides insight into how to conduct a customer needs analysis, determine content management requirements, develop an information architecture and determine which technology makes the most sense. This session is designed for those in the beginning stages of their project. Walk away from this session with a list of Dos and Don'ts to increase the chances of success for your content management project.
Anthony Allen is Director of Digital Media for the American Society for Training and Development. As a former producer for Discovery Studios (Discovery Channel), professional drummer, and published author, he is knowledgeable about content creation for video, audio and the written word.